Before real estate, I spent twenty years as a systems analyst in oil and gas and at WestJet, built a beauty brand from the ground up, and helped launch and operate my husband's civil engineering firm. I came to this industry the way I've approached everything — prepared, intentional, and ready to work.
I'm a Newfoundlander who moved to Calgary in 1998 and never looked back. This city is home in every sense of the word, and the people in it are the reason I do what I do.
What I bring to every transaction is simple: systems thinking, operational calm, and the ability to manage a complex process without losing sight of what's actually at stake for the person in front of me. Buying or selling a home is one of the most significant decisions of your life. You deserve an agent who feels that weight and works accordingly — someone strategic, focused, and relentless about getting it right.
I work with buyers and sellers across Calgary, and through CIR Realty — one of the city's most respected independent brokerages and part of the LeadingRE global network — I have the reach and resources to serve clients at every level.
Let's make your next move the right one.
Laurette Pineda | REALTOR® | CIR Realty
The experience behind the name.
20+
3+
100+
25+
YEARS IN SYSTEMS & TECHNOLOGY
BUSINESSES BUILT & LAUNCHED
PRODUCTS SOURCED, DEVELOPED & MARKETED
YEARS CALLING CALGARY HOME
How I work.
Every step managed. Every detail covered.
01
The Strategy Session
Before anything else, we talk. I learn what you need, what matters most, and what success looks like for you. Every decision after this is built on that foundation.
02
The Plan
No generic approach. I build a strategy tailored to your timeline, your market position, and your goals — whether you're buying, selling, or both.
03
The Execution
From first showing to final signature, I manage every detail. You stay informed at every stage. Nothing falls through. Not just done — done right.
Why clients choose Laurette.
Detail-oriented Execution
20 years as an IT analyst means every transaction is managed like a complex project - nothing overlooked, nothing left to chance.
Business Builder
Co-founded a beauty brand of nearly 100 products and helped build a civil engineering company from the ground up. I know what it takes to build something from nothing.
25+ years in Calgary
A Newfoundlander who came west and never left. I know this city - north and south - from the inside out.
Uncompromising Standard
Strategic, direct, and relentless about getting it right. Not just closing the deal - getting the outcome you deserve.